CLX stock sentiment todayThe Clorox Company
Sentiment verdict
Gossip first, financials second — NEUTRAL at 75% confidence.
Last updated · cached analysis, refreshes periodically
CLX
The Clorox CompanyA defensive dividend play recovering from a massive cyberattack disruption, balancing brand strength against high valuation and inflationary pressures.
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See exactly how analyst targets, gossip sentiment and momentum are weighted into this 6-month forecast.
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Price · last 12 months
Gossip
Market sentiment is cautiously optimistic as the company moves past the significant August 2023 cyberattack that crippled supply chains. Narrative focuses on volume recovery and market share reclamation in the cleaning and household segments.
- ·Recovery from 2023 cyberattack disruptions
- ·Consumer shift toward private-label brands
- ·Potential for margin expansion through cost-cutting
- ·High dividend yield stability
Financial
Fundamentals are stabilizing with gross margins returning to pre-cyberattack levels, though debt-to-EBITDA remains elevated compared to historical averages. Growth is modest, driven more by pricing than volume.
- ·Forward P/E: ~25x (above historical average)
- ·Dividend Yield: ~3.3%
- ·Gross Margin: ~43% (improving)
- ·Debt-to-Equity: ~150%
Conviction
Whose money is actually in the stock — insider open-market trades and the patience of the institutional holder base.
Strong conviction — insiders and patient capital are backing this.
- ·No open-market insider trades in the last 120 days.
Pro shows every named insider trade in the window (buyer, title, size, price, and whether it was a pre-scheduled 10b5-1 sale) plus the full holder register split into patient capital and fast money.
Unlock with Pro →Source: SEC EDGAR Form 4 + 13F holder register. Option exercises, grants, gifts and tax withholding are excluded — only open-market purchases and sales count. Not financial advice.
Risks
- ·Continued input cost inflation in raw materials and logistics
- ·Loss of shelf space to competitors during supply outages
- ·Stretched valuation relative to low single-digit top-line growth
- ·Pressure on consumer discretionary spending
Peer temperature
How direct competitors stack up against CLX right now.
- HOTPGProcter & Gamble
HOTTER — offers superior scale, higher operating margins, and a more diversified global portfolio at a similar P/E ratio.
See full analysis → - HOTCHDChurch & Dwight
HOTTER — demonstrating consistently higher organic volume growth and a more agile brand acquisition strategy.
See full analysis → - NEUTRALKMBKimberly-Clark
SIMILAR — faces identical commodity price headwinds in paper/pulp with a similarly slow-growth, high-dividend profile.
See full analysis →
- CLX-18.0%
- PG-1.5%
- CHD-8.6%
- KMB-9.3%
Analyst price target
Consensus average of 13 analysts · median 98.00
Source: StockAnalysis.com · updated 2026-09-11
AI-generated analysis for informational purposes only. Not financial advice.