HRI stock sentiment todayHerc Holdings Inc.
Sentiment verdict
Gossip first, financials second — NEUTRAL at 72% confidence.
Last updated · cached analysis, refreshes periodically
HRI
Herc Holdings Inc.Herc offers steady organic growth and fleet diversification, but high interest rates and recent earnings misses create short-term friction.
Pick a name and you can add your own 1-, 3- and 6-month price calls — no account needed. The needle above shows where the crowd sits. Calls lock 48 hours after you make them, so every scorecard stays honest.
You'll show up on boards and The Floor under this name. Add an email later to keep your history.
No account needed. You can add an email later to keep your calls.
Already have an account? Sign in
See exactly how analyst targets, gossip sentiment and momentum are weighted into this 6-month forecast.
Sign in to go Pro →Full model breakdown (analyst / gossip / momentum weights) is a Pro feature. Modelled for HRI. Not financial advice.
Price · last 12 months
Gossip
The market is currently wrestling with a cooling construction cycle and the impact of 'higher for longer' interest rates on equipment rental demand. The recent 5.84% drop suggests a negative reaction to near-term guidance or broader cyclical fears.
- ·Exposure to mega-projects and infrastructure spending
- ·Concerns over slowing residential/commercial construction
- ·Impact of fleet disposal pricing on margins
- ·Speculation on further M&A activity to gain market share
Financial
Herc demonstrates strong revenue growth and disciplined fleet management, but its balance sheet is levered (Net Debt/EBITDA ~2.4x) and higher interest expenses are eating into net income margins.
- ·Forward P/E: ~10.5x
- ·EBITDA Margin: ~40-42%
- ·Dividend Yield: ~1.8%
- ·Fleet Age: ~45 months (improving)
Conviction
Whose money is actually in the stock — insider open-market trades and the patience of the institutional holder base.
Strong conviction — insiders and patient capital are backing this.
- ·Insiders bought a net $503K on the open market in the last 120 days.
Pro shows every named insider trade in the window (buyer, title, size, price, and whether it was a pre-scheduled 10b5-1 sale) plus the full holder register split into patient capital and fast money.
Unlock with Pro →Source: SEC EDGAR Form 4 + 13F holder register. Option exercises, grants, gifts and tax withholding are excluded — only open-market purchases and sales count. Not financial advice.
Risks
- ·Cyclical downturn in non-residential construction
- ·Rising interest rates increasing debt-service costs
- ·Secondary market volatility for used equipment sales
Peer temperature
How direct competitors stack up against HRI right now.
- HOTURIUnited Rentals, Inc.
HOTTER — Dominant scale allows for better pricing power and a lower debt-to-equity ratio compared to Herc.
See full analysis → - NEUTRALASHTYAshtead Group (Sunbelt)
SIMILAR — Shares HRI's infrastructure exposure but possesses a more robust international diversification hedge.
See full analysis → - COLDHEESH&E Equipment Services
COLDER — Higher concentration in Earthmoving equipment makes them more sensitive to specific housing starts than Herc’s multi-sector fleet.
See full analysis →
- HRI-7.1%
- URI-7.0%
- ASHTY—
- HEES—
Analyst price target
Consensus average of 6 analysts · median 175.00
Source: StockAnalysis.com · updated 2026-08-17
AI-generated analysis for informational purposes only. Not financial advice.