NKE stock sentiment todayNIKE, Inc.
Sentiment verdict
Gossip first, financials second — COLD at 85% confidence.
Last updated · cached analysis, refreshes periodically
NKE
NIKE, Inc.Nike is facing a 'lost year' characterized by a leadership transition, innovation stagnation, and aggressive market share erosion from nimble competitors.
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See exactly how analyst targets, gossip sentiment and momentum are weighted into this 6-month forecast.
Sign in to go Pro →Full model breakdown (analyst / gossip / momentum weights) is a Pro feature. Modelled for NKE. Not financial advice.
Price · last 12 months
Gossip
The narrative is dominated by the 'Elliott Hill era' transition as the market waits for a turnaround strategy. Sentiment is pessimistic due to Nike's decision to pull full-year guidance and the perceived loss of its 'cool factor' in core running and lifestyle categories.
- ·Leadership transition (CEO Elliott Hill replacing John Donahoe)
- ·Lack of product innovation pipeline
- ·Direct-to-Consumer (DTC) strategy over-reliance backlash
- ·Inventory management concerns
Financial
While Nike maintains a solid balance sheet and investment-grade credit, revenue growth has stalled. Margins are under pressure from promotional activity and a shift in wholesale strategy to win back retailers.
- ·Forward P/E: ~28x (historically high relative to current growth)
- ·Revenue Growth: -10% in most recent quarter
- ·Gross Margin: ~45% (facing headwinds)
- ·Dividend Yield: ~1.6% (stable but not defensive enough)
Conviction
Whose money is actually in the stock — insider open-market trades and the patience of the institutional holder base.
Quiet accumulation — the chatter is cold but the smart money is leaning in.
- ·No open-market insider trades in the last 120 days.
Pro shows every named insider trade in the window (buyer, title, size, price, and whether it was a pre-scheduled 10b5-1 sale) plus the full holder register split into patient capital and fast money.
Unlock with Pro →Source: SEC EDGAR Form 4 + 13F holder register. Option exercises, grants, gifts and tax withholding are excluded — only open-market purchases and sales count. Not financial advice.
Risks
- ·Continued market share loss to Hoka and On Running
- ·China macro-economic weakness impacting a key growth region
- ·Execution risk during the multi-year turnaround process
- ·Reduced brand heat leading to lower full-price sell-through
Peer temperature
How direct competitors stack up against NKE right now.
- NEUTRALONONOn Holding AG
HOTTER — capturing the premium performance running market with 25%+ sales growth while Nike's equivalent segment contracts.
See full analysis → - NEUTRALDECKDeckers Outdoor (HOKA)
HOTTER — boasting superior brand heat and full-price selling momentum with Hoka's expansion into lifestyle and technical categories.
See full analysis → - NEUTRALADDYYAdidas AG
WARMER — successfully leveraging the 'Samba/Gazelle' terrace trend to gain lifestyle share while Nike's retro Jordan cycle cools.
See full analysis →
- NKE+9.2%
- ONON+14.1%
- DECK+4.9%
- ADDYY+14.2%
Analyst price target
Consensus average of 29 analysts · median 33.00
Source: StockAnalysis.com · updated 2026-10-28
AI-generated analysis for informational purposes only. Not financial advice.